Co-Owner / Stylist
Extensions, Free Flowing Long Layers, Sun Kissed Hair Color, and Effortless Looking Shortcuts
Click here to go to Riawna’s Instagram and see ‘before and after’ looks
Always wanting to be in the ‘beauty business’, since the 3rd grade, Riawna started cutting hair in the garage when she was 16. After graduating from Oxnard High School, her parents forced her to go to college, which lasted for 2 years, until she made it to Marinello’s School of Beauty, in Henderson NV, circa 2002. After graduating at the top of her class, she wanted to work at “the best salon in LA”, which at that time, in her eyes, was Fred Segal Beauty. It was then that she met her best friend and business partner, Nikki Lee. The assistant program was tough, rough and disciplined; traits which would later help develop the Nine Zero One assistant academy.
The girls left Fred Segal to go work as stylists at Cush Salon, for about a year, and it wasn’t shortly after that Ken Paves recognized their talent in flawless extensions and asked if they would come work from him in 2006. It was a happy partnership between them for a lovely three years, then Riawna and Nikki decided they wanted to grow and create new ideas for their own “home away from home”. They wanted to create a place that was comfortable yet still high class, where anyone with any amount of income or status would be treated equally and feel just as comfortable as the person next to them. They also wanted all the stylists to be equal co-workers, which is the reason why they named the salon the address of the building, Nine Zero One. They wanted a name that meant nothing, either you knew what it was or you didn’t, it wasn’t about the name on the front door, it was about the environment created inside. From stylist to client, they hoped by having a positive, team orientated, beautiful atmosphere, there was no way people wouldn’t want to come and be a part of the team. Riawna and Nikki are very selective about who they hire to be apart of the team. “You can teach anyone how to cut and color hair, but you can’t teach someone how to be a good person.” “We didn’t hire anyone at Nine Zero One who WE personally wouldn’t want to do our hair, because if we don’t want to, then clients aren’t going to want to either.” With a fantastic team together, word of mouth traveled fast and in less than five years, Nine Zero One is one of the top salons in the US.
Riawna is a down to earth yet super honest person. This combination has clients coming from all over the world to have her help create the “best you”. “Just because you see a picture of pretty hair in a magazine that doesn’t mean it’s also the best look for you.” She does both cut and color because “I like to create the whole picture. That would be like telling one artist to draw the picture and another artist to paint it. I wanna create it all.” She considers her self a ‘beauty coach’ always paying attention to skin tone, fashion sense, eyebrow color etc. “it’s not just about the hair, it’s about whether or not the hair compliments everything else that is going on.” Riawna doesn’t take herself very seriously. She is always joking around and laughing too loud, but she takes her craft very seriously. “If YOU don’t look good, then I don’t look good, and if YOU dont know how to style what I just created, then I have to teach you, I want you to look your best and feel your best at ALL times.”
Riawna is a true jack of all trades, but her favorite things to create are:
- Healthy Hair: First and foremost, because if your hair isn’t healthy, then it doesn’t matter what cut or what color your hair is.
- Natural Sunkissed Color: where it looks like you went to the beach instead of the salon; utilizing highlights as well as balyage.
- Beigy Sandy Blondes: as well as Sunshine golden blondes, with absolutely no yellow or brassy allowed.
- Honey Hazelnut Carmel Highlights: that perfect color of lightness on a brunette with absolutely no orange or brassy allowed.
- Short Textured Cuts: (she is the creator of all of Julianne Hough’s short hair as well as the pixie on Jennifer Lawrence.)
- Long Layers: cascading with body and movement creating more piecey textured layers, no blunt choppy layers ever.
- Flawless Extensions: Riawna and Nikki tag team every set of extensions to cut the time in half. They have mastered color matching as well as blending your hair with your new hair, therefore leaving you with a seamless connection that “nobody knows your even have them in”. (Click here to see Riawna and Nikki’s extension clientele)
Whenever doing a complete change, she always tells her clients to “pick pictures that you love and ones that you don’t. We can all see the same, but we don’t always speak the same. What color ‘honey’ is to you might be completely different than what it is to the stylist.”
Always try to choose a picture of someone with the same skin tone and face shape as you, that way you are halfway there to getting exactly what you want.
Conditioners are everything, it’s like your face lotion/protection for your hair. You wouldn’t go a day without your vitamins for your body, or your face lotion for your face, so don’t go a day with out protection for your hair.
Start fresh and guarantee being crystal clean from scratch. It all starts with your water. If you have bad water, you will have bad hair and bad skin. The pipes theses days are so old and filled with lead, lime, chlorine, rust; amongst many other elements that can change your hair color as well as the health of your skin. With bad water, there’s no shampoo or facial product that can fix the problem. By having a clean water you are eliminating all negative elements from the beginning. Fresh hair, fresh skin, equals fresh results. Visit www.raindrops901.com to get pure clean fresh water today.
How to choose a stylist if you can’t make it to Nine Zero One? Take a look at the people around you in your home town. Find someone with hair you want and ask them who they go to. It’s that simple. Again, just make sure they have a similar skin tone and face shape to you.
Mary Lynn Rajskub
Gael Garcia Bernal
Michael C. Hall
Sasha Baron Cohen
Balayage (in addition to HL)
Toner (in addition to HL)
Click here to contact Riawna via Twitter
For additional questions click here to email Riawna
To book and appointment, call the salon at 310-855-9099